Built because "it went well" isn't a number.
Ask a farmer how the last batch went and you'll get an honest answer: "It went well." Or "we struggled a bit." Ask what the batch actually made, and the answer changes — a pause, a rough estimate, maybe a notebook that only holds half the story.
That gap isn't carelessness. It's the reality of running a farm. Feed is bought on a Tuesday, birds die on a Thursday, a buyer takes forty on Saturday morning before the book is opened. The information exists, but it's scattered across receipts, phone messages and memory. Pulling it into one honest figure takes an evening nobody has.
So the decisions that follow are made on feel. Feed prices rise and the farmer absorbs it without noticing how much. One batch quietly performs better than the last and nobody can say why. Birds get sold at a price that seemed fine, and only later does it turn out that it barely covered the feed.
Farmora exists to close that gap with the smallest possible amount of extra work. You log what already happened — feed bought, birds lost, eggs sold — the way you'd write it in a book. The app does the arithmetic quietly in the background and hands back the things you couldn't easily work out yourself: your real profit, how much of your investment you've recovered, and what each bird or egg is actually costing you.
We built for the batch cycle because it makes the numbers clear, and because margins are tight enough that small mistakes matter. Poultry and catfish both run this way — broilers, layers, cockerels, or a fish pond stocked and harvested in a window — so the same records and the same arithmetic serve both.
The farmer we picture when we design
On a basic phone
An everyday Android or iPhone, sometimes shared, often low on storage. Farmora stays small, loads fast and doesn't burn through data.
No accounting background
No one should need to know what a ledger is to find out whether their farm made money. Plain words, plain screens, no jargon anywhere.
Running a real small farm
A few hundred birds, one or two pens, family or a couple of hands helping. Not an enterprise — and the software shouldn't pretend otherwise.
Three rules we hold ourselves to
Simple over clever
Every feature has to survive one question: would a farmer use this at 6am with one hand free? If a screen needs explaining, it's wrong. We remove things far more often than we add them, and we'd rather ship four features that get used than forty that don't.
Numbers you can trust
A wrong figure is worse than no figure, because you'll act on it. Farmora only shows what your own entries support, it shows its working when a number looks surprising, and it never rounds a loss into a profit to make the screen feel better. Your records belong to you — export them whenever you want.
Priced for the farm, not the investor
The free plan is genuinely usable, not a two-week trial in disguise. Paid plans are priced against what a small farm actually earns in a cycle — a fraction of one bag of feed. We'd rather many farmers pay a little than a few pay a lot.
If you farm and something here is missing or wrong, tell us — support@farmoraapp.com. Farmers shape this more than we do.
Find out what your last batch really made.
Start free with the batch you're running now. No card, no accounting, no fuss.